Small Business Forum $85

The 2017 Fox Valley Small Business Forum, sponsored by Fox Valley SCORE, will be held on May 2, 2017 from 8:30am - 2:30 pm at Northern Illinois University Conference Center in Naperville.
Join us for Workshops and Panel Discussions by leading experts. Lunch will be served.

Plan - Execute - Success

In our Workshops we will discuss the PLANNING aspects involved in your success. Key elements of EXECUTING those plans will be explained and we will share Local Small Business SUCCESSES – Hear from those that made things work.

Do you...
  • Have your plan in place to Grow or Start your business?
  • Use your website, email and social media to grow your business?
  • Have the right pricing strategy defined to maximize long term profit?
  • Avoid the most prevalent digital fraud risks that impact your business?

If you answered NO! to any of these questions Register Now. There will be adequate time to network with other small business owners to exchange ideas as well as meeting with suppliers that offer small business services – Microsoft, Midwest HR, Lending firms, attorneys etc.
Who should attend: Business owners and any staff that wants to develop or update their Plan, establish ways to Execute that plan and learn from hearing successful businesses share their journeys.


  • 7:45 AM Registration Opens
  • 8:30 AM:  Introduction & Keynote Speaker
  • 9:15 AM Break
  • 9:30 AM Choose your Workshop
    • Planning Workshop 1: Business Plan
    • Planning Workshop 2: Cash Flow
    • Planning Panel: Funding
  • 10:40 AM Break
  • 11:00 AM Choose your Workshop
    • Executing Workshop 1: Pricing
    • Execution Workshop 2: Digital Security
    • Execution Panel: Digital Marketing Growth
  • 12:10 PM Lunch/Networking
  • 1:00 PM Choose your Workshop
    • Success Workshop 1: Picking the Right People
    • Success Workshop 2: Integrate Social Media, Email Marketing, and Website
    • Success Panel: Clients that have achieved Success
  • 2:10 PM Door Prizes and Closing Remarks

Keynote Speaker: Becky Anderson

Becky Anderson is co-owner of Anderson’s Bookshops and Anderson’s Bookfair Company in Naperville, Aurora, Downer’s Grove and LaGrange. She is the fifth generation to co-manage the family owned and operated businesses, which had their beginnings in Naperville in 1875. She is the past President of the American Booksellers Association where she served for seven years. Anderson’s Bookshops won the Publisher’s Weekly Bookseller of the Year Award in 2011. The Illinois Reading Council in 2014 awarded her with the Hall of Fame award for significant contributions to reading and reading education. Becky is a strong supporter of the local business community and founded IndieBound Naperville, an independent business alliance, to celebrate locally owned independent business to educate consumers why a healthy community supports businesses that give back, keep dollars in our community, embrace uniqueness and so much more. “Put your money where your heart is – home.” Last year Becky was elected to the Naperville City Council, winning a four-year term. She encourages you to volunteer, to “Be a part of this community and put some stake in what we are and what we will be.” She truly lives by this mantra and is a real treasure to the entire community.

Choose your Sessions

We have developed a program for small business that provides some key topics to lead to business success.

  • Plan Your Plan is a key element of your business. Do you have these right?
  • Execute Tips to execute parts of the business you should know
  • Success You are off and running now what?

Plus, all during the day there will be Networking and Suppliers to you to talk with about your needs and concerns. For each track, there will be 2 Workshops and 1 Panel Discussion. Take a look at the topics and presenters to decide which sessions to attend. One from each: Plan - Execute - Success

Building Your Business Plan

Tom Drouin


How do you know when you're on track for a robust business? Asking yourself five key questions before you write or rewrite your business plan will help you clarify your readiness to forge ahead - starting or reshaping a successful business. This workshop will help you think and plan in greater depth as you clarify your objectives, your value proposition and your key measures for personal and financial success.

The Most Important Financial Measure

Harry Eng
Cash Flow:
What it is & how to measure it
In business: “Cash Is King”. Whether you are just beginning to draft your business plan, are in the throes of assembling the resources to turn your idea into reality, or seeking additional funds so you can grow and expand an existing business, you must be able to manage cash to succeed. Join Harry Eng, a CPA, Enrolled IRS Agent and SCORE Certified Business Mentor in an engaging discussion of Cash Flow Management Best Practices. Learn how to determine how much you need, when, where and how your business generates cash, and best practices you should adopt to maximize cash availability.

Panel: Funding Your Business

Evan Kayes

Funding Your Business
Talk with a micro lender, an online lender/loan broker and a venture capital/angel funder.

What Do I Charge?

Larry Bussow
Strategies to Maximize Share and Profit
1) Defining product cost, margin, expense & profit as part of the pricing strategy
2) Using a proforma when developing the price position
3) Determine methods of analyzing competition
4) Determine the use of target customer life styles and demographics in pricing
5) Developing the marketing program based on - Product, Place, Price and Promotion
6) Exploring promotional programs based on price
7) Testing the pricing strategy before implementation

Digital Security

Microsoft - Joe Perez
Protecting Your Data!
You need to be sure that a cyber-attack does not cause you to go out of business. 95% of cyber risk is preventable through the use of education and modernization of a business’ technology. It is important you have a prevention plan. Join us and put in place actions that will protect your business.

Panel: Growing Your Sales

John Benton
Delivering the right Marketing Mix
How confusing is it to address what to do next in your marketing plan?  You want to have the right product in the right place at the right time and at the right price.  That really sounds tough but that is what your business must do?
In this panel, we will discuss the new and traditional strategies and tools you should consider to deliver your right marketing mix.  We want you to walk away with 5 Things you should Try!

Picking the Right People

Charmaine Hollaway
Full Service Human Resource Organization

Help in identifying the tips to enable you to hire the best people for your organization. What are the issues and questions to help you insure you are picking the right fit for your business. This hire is critical. What are the best principles to cover to ensure you are hiring the right person. Tips to enable you to hire the best people for your organization. What are the issues and questions to help you insure you are picking the right fit for your business. This hire is critical. What are the best principles to cover to ensure you are hiring the right person.

6 Figure Digital Marketing

Stephanie Walters
Did you know that your website is the center of your online marketing success? During this session, we will:
  • Cover the exact steps to integrate email with social media;
  • How to create a virtual advertising loop with all three;
  • Turn your marketing into a virtual sales team running 24 hours a day, 7 days a week.
Come learn how to grow your business faster and better and crush your competition.

Success Panel Discussion:
Success Stories Panel

Ed Lichtenstein)

The Thrill of Making it!

Achieving Success. Current and past SCORE clients discuss and answer questions about what it takes to found, grow and sustain a successful small business. 


Fox Valley Score Small Business Forum

Facebook Private Group Page
Please sign up for the Facebook page after you have registered for the event. We will be communicating with the attendees before, during and after the event. You will receive new informaiton about the day if anything changes. We will be asking questions leading up to the event, when you answer these questions you get entered into a drawing for prizes. The more you engage, the more times you are entered into the drawing (Max 10 entries). In your registration email you will receive an invite to join this group. Take full advantage of the Private Facebook Group. Ask questions, post pictures, videos. Have some fun in there. After all, social media is supposed to be fun. As a reminder, please do not post links to promote your business. This can be done offline or by private messaging anyone in the group.
*Photos will be taken during the event and posted on facebook. Please see registration if you do not want your picture used.
Small Business Vendors
Visit with our Vendors that offer small business services to help your business succeed. Stop by their tables and see how they can help your business. Microsoft, Midwest HR, Lending Firms, Attorneys, and More
Cancellation Policy
If you let us know 10 days (April 25, 2017) before the event that you cannot attend then you will receive a full refund. If you do not attend the event and do not let us know 10 days prior (April 25, 2017) to the event then you will not receive a refund.

free mentoring
Our team of mentors is comprised of successful business people who can guide you to success!  Our not-for-profit organization offers FREE and confidential counseling at one of our many western suburban locations, or by telephone or email!. SCHEDULE AN APPOINTMENT
local Workshops
SCORE workshops include a broad range of topics for small business owners and aspiring entrepreneurs.  Many workshops are free, while others have a nominal charge. Recent workshops include business planning, marketing, social media, Quickbooks, managing your finances, and more!.

Fox Valley SCORE Upcoming Events

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